Thursday, August 14, 2008

If it isn't on the web it doesn't exist

Anybody out there still using the the print version of the Yellow Pages?
If your association isn't on the web, you don't exist.
If I can't find your white paper via keyword search in 3 clicks it doesn't exist.
Don't spend big money on an SEO consultant. Ask the 20-somethings in your organization. It ain't that hard to get top rankings if you have good content that is searchable and tagged. Search engines are dumb... in a good way. They'll find your stuff if you let them. The people you want to reach will find you.

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