Why this blog?

I'm interested in how associations work, what makes associations successful, and how associations use media. This includes social media and Web 2.0 tools. Blogs are a part of the media mix that I want to learn about. What better way to learn about blogs than by starting one?

I'll write about aspects of associations and how they use new media. This is a chronicle of my exploration. I'll point towards things that I find interesting. If you find this interesting, I'd like to get to know you. If you want to share things that you find interesting, that'd be cool. Associations are all about connecting and learning from each other.