Wednesday, March 11, 2009

Email is Dead: Update

Doing some ego-surfing with the idea that my earlier post on "Note to Association Marketers-- Email is Dead" was perhaps the first reference to the end of email as a marketing channel. No such luck. A quick google search shows references to the death of email going back before 2002. OK. I'm not in the vanguard. A post in Social Media Today 9/17/08 The End of Email tells it better than I can--with reference to statistics. Social networks and trusted media are where it's at. If you are reading this for the first time from me, you are behind the curve.

3/16/09--Nielson reports that social media is now more popular than e-mail.

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