Free, Fast, and Hot: Measuring Your Web and Social Media Footprint

Here is a list of free and paid tools from Dan Thornton for tracking Digital Marketing, with a particular focus on Social Media Marketing. Most of the standards are here. Of course, I'm a big fan of Google Analytics. Google insights for search is great as well. Try typing in keywords relevant to your association's core business.

A new one for me from Dan's page is Addict-o-matic. Tremedously fun. Enter your association name or acronym and see what pops up. How Sociable even gives you a brand metric. Free, fast and hot.